"A New York Institution"
In 1900, the New York International Automobile Show became North America's first automotive exhibition. Today the Show boasts record numbers of new vehicle announcements, incredible attendance, and massive media attention. Combined with the City’s energy, and the fact that metro New York is one of the nation’s largest markets for new car and truck sales, the Show is one of the most important automotive events in the world.
10-Day Auto Consumer Extravaganza
During the run-up to the Show, metro New York literally goes car-crazy, with television, newspaper and radio editorial coverage and advertising reaching fever-pitch. And with nearly 1,000 vehicles on display and packed full of fun activities to excite and interest the whole family, it is no wonder.
The Show is proud to offer consumers a chance to see the latest in automotive technology, concept cars, exotic cars and many debut vehicles all under one roof in hundreds of booths showcasing the world’s finest cars and trucks. For car-buyers there is no better place to research a vehicle.
Today's new vehicles are packed with technology to help make driving more exciting, safer, and cleaner, but it can also make choosing a new vehicle confusing. The Show allows consumers the ability to understand these complex new features and systems through the use of easy-to-understand vehicle cutaways, interactive displays, and video presentations.A Global Business Event
In addition to its place as one of the world’s greatest public shows, the Show has become a world-class trade and industry event. Today, the Show hosts scores of individual events, conferences, industry forums, symposiums, award ceremonies, roundtables, and parties take place during the Show press preview week -- in addition to the more than 20 press conferences hosted by the automakers.
No other event brings the business, consumer and lifestyle press, Wall Street’s financial community, the marketing and advertisers of Madison Avenue, and the nation’s largest and most diverse metropolitan population together in such a unique way.
In addition to the forty-seven vehicles that were debuted to journalists at the Javits Center during the Show’s Press Preview, the Show helps create an unprecedented number of media events around the City. As a result, the Show's total economic impact to the City and State is expected to reach almost $200 million.