GNYADA Dealers Have Donated 37,000 Coats (and counting) to New York Cares
Every year, the Greater New York Automobile Dealers Association teams up with the New York Cares Coat Drive, to help thousands of New Yorkers make it through the cold winter. Since our relationship with New York Cares first began in 2013, our team of participating dealers and our yearly collection total have steadily increased with each new campaign.
Not only does GNYADA expand its collection sites beyond New York City’s five boroughs, but dealers have also taken it upon themselves to spread the word through their community outreach and social media. Our 2016-2017 donation volume represented a 52% increase over the previous year’s total, and brought our all-time tally to 37,000 coats.
Expressing gratitude for the Association's efforts, New York Cares Executive Director, Gary Bagley says the following:
“At New York Cares, we talk a lot about our Coat Drive ‘champions’ — the individuals, companies, and partners whose energy and generosity have powered coat collection efforts over the last 28 years. After five years of enthusiastic participation, GNYADA and their dealers are true champions of warmth. New York Cares and tens of thousands of our neighbors in need could not be more grateful for GNYADA’s enormous efforts.”
By signing up as a coat drop-off site, dealers support an extremely important cause that benefits families and individuals in need, while also generating tremendous traffic in their showrooms. Over the years, we've seen plenty of creative dealership drop-off spots, from decorated boxes to an open SUV trunk.