October Courses

Drive Sales with Video


New Class

Dominate search engine results, engage your customers and enhance your digital presence.

Presented by Criss Castle, Car News Network

Date: Tuesday, October 20, 2015
Time: 10:00am - 4:00pm
Location: Center for Automotive Education & Training
15-30 Petracca Place, Whitestone NY 11357
GNYADA Member Fee: $125.00
Non-Member Fee: $250.00

Drive traffic to your website with video — create captivating publicity that doesn’t expire!

Starting and developing a YouTube channel for your dealership will engage customers with video, showcasing your inventory and your business. Get hands-on experience creating BDC follow up videos, walk around videos, and customer testimonials. This course will also teach you proper file naming, and basic SEO skills and editing, as well as how / when to post videos via social media to get the best results.

Participants will learn how to:

  • Develop video content specific to for the auto industry
  • Create follow-up videos for BDC, sales and service
  • Start and maintain a dealership YouTube channel
  • Post and distribute video content across social media platforms
  • Use video to convert traffic to sales
  • Employ basic SEO
  • Imbed videos in CRM and on your website

About the Instructor: Criss Castle, MBA, is an automotive marketing leader and currently one of the most sought after consultants in the country. With an 11-year track record of increasing sales with innovative techniques and staying on the forefront of technology, Castle has held many positions with some of the country’s top performing auto groups. Castle’s company, Car News Network specializes in digital marketing and sales training and partners with DealerRater.com to deliver custom content from the voice of the dealer.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012 or download the registration form and fax it to 718.407.6970.