High-Gross Sales Training


Gross profit: It’s yours to keep or give away.

Presented by: Ken Carlson, Director of Training for Manage-Rite, Inc.

Date: Wednesday, April 26, 2017
Time: 10:00am – 4:00pm
Location: Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee: $125.00
Non Member Fee: $250.00

This seminar will teach salespeople to present numbers to customers with confidence and make buyers enthusiastic about the transaction.

Learn the secrets to holding more gross. This powerful one-day advanced sales training will expose your seasoned veterans (and rookies) to proven techniques that sell more cars and create higher gross profit. It’s a can’t-miss opportunity for anyone on your sales floor not achieving 100% of their potential every month.

Attendees will learn techniques for:

  • Improving the Quality of Sales Conversations
  • Selling Value as Opposed to Price
  • Selling from inventory
  • Selling value through a proper product presentation and demonstration ride
  • Obtaining commitment and negotiating for profit

About the Instructor: Ken Carlson is Director of Training for Manage-Rite, Inc., Automotive Training Division. He has more than 28 years of automotive retail experience and is AFIP Certified (Senior). Ken has conducted seminars in general sales, F&I, sales management, aftersale, and service manager/advisor personnel for dealer associations, throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.