Master the Walk-Around and Test Ride


Steps to properly and professionally present a vehicle to your client.

Presented by: Ken Carlson, Director of Training for Manage-Rite, Inc.

Date: Thursday, March 2, 2017
Time: 10:00am – 1:00pm
Location: Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee: $85.00
Non Member Fee: $150.00

After this seminar, you’ll be armed with crisp presentation techniques that will help you close more deals.

The walk-around and test drive are the ideal times to sell a vehicle’s features and benefits to the customer — they’re also terrific opportunities for you to shine as a communicator and salesperson. Learn exciting methods that build product value during this part of the sales process, through demo ride conversations, speaking to the buyer’s motives, and more.

Attendees will learn how to:

  • Plan for the most common customer objections to driving the vehicle
  • Target the features that are most valuable to a given customer
  • Create a natural flow of communicating personalized features and benefits
  • Maintain control of the sale

About the Instructor: Ken Carlson is Director of Training for Manage-Rite, Inc., Automotive Training Division. He has more than 28 years of automotive retail experience and is AFIP Certified (Senior). Ken has conducted seminars in general sales, F&I, sales management, aftersale, and service manager/advisor personnel for dealer associations, throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.