August

Master the Walk-A-Round and Test Ride

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Steps to properly and professionally present a vehicle to your client

Presented by: Ken Carlson, F&I Resources

Date:Wednesday, August 15, 2018
Time:10:00am-1:00pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$120
Non Member Fee:$200

Learn presentation techniques that will help you close more deals

The walk-a-round and test drive are ideal times to sell a vehicle’s features and benefits to the customer. Learn exciting methods that build product value during this part of the process, through demo ride conversations, speaking to the buyer’s motives, and more.

Attendees will learn how to:

  • Plan for the most common customer objections to the drive
  • Target the features that are most valuable to a given customer
  • Create a natural flow of communicating personalized features and benefits
  • Selling value through a proper product presentation and demonstration ride
  • Control the sale throughout this part of the selling process

About the Instructor: Ken Carlson is the Divisional Business Development Manager for F&I Resources, and is AFIP Certified (Senior). For over 30 years, Ken has conducted seminars for Sales, F&I, Sales Management, After-Sale, and Service Manager/Advisor personnel for dealer associations throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.