Meet & Greet


& Qualifying for Proper Selection

Identify your customer’s needs

Presented by: Ken Carlson, F&I Resources

Date:Wednesday, August 7, 2019
Time:10:00am - 1:00pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$120
Non Member Fee:$200

Learn how the customer wants to be sold (Hot Buttons) and sell from their point of view. This will assist your sales staff to structure the product presentation to the customer’s needs.

Participants will learn how to:

  • Make a great first impression for a proper meet and greet
  • Better understand the customer’s needs and deliver on their expectations
  • Professionally discuss budget concerns
  • Build customer trust and loyalty with every sale

About the Instructor: Ken Carlson is the Divisional Business Development Manager for F&I Resources, and is AFIP Certified (Senior). For over 30 years, Ken has conducted seminars for Sales, F&I, Sales Management, After-Sale, and Service Manager/Advisor personnel for dealer associations throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.