Service Advisor’s Guide


To Selling Service and Repair

The ultimate game plan on increasing hours per R.O. and gross retention

Presented by: Ken Carlson, F&I Resources

Date:Wednesday, October 23, 2019
Time:10:00am - 4:00pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$175
Non Member Fee:$300

Learn how to communicate the importance of vehicle maintenance to customers while increasing service-driven profits. Also learn to overcome objections, telephone closing techniques, building CSI, handling difficult customers, and much more.

Participants will learn:

  • Strategies to get customers to agree on needed services
  • Methods to build rapport and learn about the customer
  • Position service needs based on the customer’s benefit
  • Techniques for handling objections throughout the sales process
  • How to ensure trust and credibility in customer relationships

About the Instructor: Ken Carlson is the Divisional Business Development Manager for F&I Resources, and is AFIP Certified (Senior). For over 30 years. Ken has conducted seminars for Sales, F&I, Sales Management, After-Sale, and Service Manager/Advisor personnel for dealer associations throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.