Master The Walk-A-Round & Test Ride


Properly and professionally present a vehicle to your client

Presented by: Ken Carlson, F & I Resources

Date:Tuesday, August 23, 2022
Time:1:30 pm to 4:30 pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$120.00
Non Member Fee:$200.00

Techniques that will help you close more deals.

The walk-a-round and test drive are the ideal times to sell a vehicle’s features and benefits to the customer. Learn exciting methods that build product value during this part of the sales process, through demo ride conversations, speaking to the buyer’s motives, and more.

Attendees will learn how to:

  • Plan for the most common customer objections to the drive
  • Target features that are most valuable to a given customer
  • Create a natural flow of communicating personalized features and benefits
  • Control the sale throughout this part of the selling process

About the Instructor: Ken Carlson is the Divisional Business Development Manager for F & I Resources and is AFIP Certified (Senior). For over 30 years, Ken has conducted seminars for Sales, F & I Sales Management, Aftersales, and Service Manager/Advisor personnel for dealer associations throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.