Advanced Negotiation Skills


Equip yourself with innovative negotiation strategies to excel in sales

Presented by: Ken Carlson, F & I Resources

Date:Wednesday, July 20, 2022
Time:10:00 am to 4:00 pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$175.00
Non Member Fee:$300.00

Learn how to steer all customer negotiations toward a win-win outcome.

Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. This class focuses on the developing and strengthening of sales negotiation skills, while keeping in mind the need to maintain lasting, beneficial customer relationships.

Attendees will learn how to:

  • Build trust when negotiating
  • Show how the deal math works to ease apprehensions
  • Remove barriers for effective communications
  • Plan for objections and prepare counter strategies
  • Establish an honorable reputation

About the Instructor: Ken Carlson is the Divisional Business Development Manager for F & I Resources and is AFIP Certified (Senior). For over 30 years, Ken has conducted seminars for Sales, F & I Sales Management, Aftersales, and Service Manager/Advisor personnel for dealer associations throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.