Guide To Selling Service And Repair


Service Advisor's Guide To Selling Service And Repair

The ultimate game plan on increasing hours per R.O. and gross retention

Presented by: Ken Carlson, F & I Resources

Date:Thursday, October 20, 2022
Time:10:00 am to 4:00 pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$175.00
Non Member Fee:$300.00

Learn how to understand the customer’s prime concern through active listening. Communicate the importance of vehicle maintenance, sell found work, and maximize service profit. How to utilize the MPI to build trust, sell found work and set customer expectations. Learn to overcome common objections, telephone closing techniques, building CSI, handling difficult customers, and much more.

Participants will learn:

  • Strategies to get customers to agree on needed services
  • Methods to build rapport and learn about the customer
  • Position service needs based on the customer’s benefit
  • How to ensure trust and credibility in customer relation
  • How to close the deal

About the Instructor: Ken Carlson is the Director of Training for Brown & Brown Dealer Services Northeast division. For over 30 years Ken has trained, coached, and developed thousands of dealership personnel throughout the country. Whether you are new or experienced in the business you will learn new strategies and techniques. Ken conducts training seminars in Sales, Sales Management, F&I and Service for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification. His training style is engaging, motivational and he makes learning fun.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.