April

Sales Managers Boot Camp

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“I’ve been promoted to Sales Manager, now what?”

Presented by: Ken Carlson, Director of Training at Brown & Brown Dealer Services

Date:Thursday, April 13, 2023
Time:10:00am - 4:00pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$175.00
Non Member Fee:$300.00

Learn how to effectively work with your team to create a high-performing sales department. Understand how to find top talent needed in today’s auto industry and an effective on-boarding process. Ensure you are effectively managing and training your staff by gaining an in-depth understanding of the dealership sales process and how to manage it.

Participants will learn:

  • How to increase your team's productivity
  • NADA Desking practices & 1st pencil – best practices
  • How to set the stage for an effective negotiation process that results in overall higher total customer yield
  • How to run effective sales meetings and 1x1 sessions
  • How to hire and successfully retain A-level people

About the Instructor: Ken Carlson is the Director of Training for Brown & Brown Dealer Services Northeast division. For over 30 years Ken has trained, coached, and developed thousands of dealership personnel throughout the country. Whether you are new or experienced in the business you will learn new strategies and techniques. Ken conducts training seminars in Sales, Sales Management, F&I and Service for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification. His training style is engaging, motivational and he makes learning fun.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.