Value Selling


Learn how to sell based on Value and not price.

Presented by: Mark Rodriguez, Auto Client Care, Inc.

Date:Wednesday, April 17, 2024
Time:10:00am - 1:00pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$120.00
Non Member Fee:$200.00

Techniques to better understand your customer through Active Listening. Learn to understand why we have customer resistance and how to eliminate that resistance in a customer friendly manner. Learn how to utilize value selling through a dynamic ‘Presentation and Demonstration’ ride based on the customer’s needs.

Participants will learn:

  • Understanding customer resistance
  • How to eliminate and overcome resistance
  • A consultative approach to sales not transactional
  • How to build value through the sales process

About the Instructor: Mark Rodriguez is founder and President of Auto Client Care, Inc., an automotive sales and sales management training organization. With over 20 years of retail and training experience, Mark specializes in training and coaching personnel to deliver world class customer service.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.