Mastering Negotiation In Sales


Equip yourself with innovative negotiation strategies to excel in today’s sales environment.

Presented by: Ken Carlson, Director of Training at Brown & Brown Dealer Services

Date:Wednesday, June 12, 2024
Time:10:00am - 4:00pm
Location:Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee:$175.00
Non Member Fee:$300.00

Learn how to control all customer negotiations toward a win-win outcome while maintaining credibility and protecting gross.

Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. Understand how to utilize the entire sales process to enhance your negotiation outcome. This class will focus on and teach the tools to “hang in there” in the negotiation process, stay in control, hold gross, and obtain higher customer offers.

Attendees will learn how to:

  • Build trust in the sales process and maintain that trust during negotiation
  • Use a logical approach to ease customer apprehensions
  • Remove barriers for effective communications
  • Plan for objections and prepare counter strategies
  • Maintain your relationship with the customer throughout the process

About the Instructor: Ken Carlson is the Director of Training for Brown & Brown Dealer Services Northeast division. For over 30 years Ken has trained, coached, and developed thousands of dealership personnel throughout the country. Whether you are new or experienced in the business you will learn new strategies and techniques. Ken conducts training seminars in Sales, Sales Management, F&I and Service for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification. His training style is engaging, motivational and he makes learning fun.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.