This informative one-day course is designed for F&I Managers who are looking to grow their sales skills (selling intangibles) to maximize Profit per Vehicle and Product Penetration in a customer centric environment. Understand why we have customer resistance and how to reduce that resistance. Attendees will also learn how to utilize the Factory Warranty disclosure to create a need for products, logically present a menu, gain commitment, handle questions and objections.

Attendees will learn:

• How to grow F&I profits & increase Sales opportunities
• How to overcome all customer objections
• How to manage the F&I department effectively
• Utilizations of Factory Warranty Disclosure

About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formerly the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Whether you are new or experienced in the business you will learn new strategies and techniques. Ken conducts training seminars in Sales, Sales Management, F&I Management and Service Advisor for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.