In an era where buyers expect personalized, instant engagement, AI is reshaping how sales teams build relationships and close deals. This hands-on workshop empowers automotive sales professionals to use AI tools ethically and strategically—enhancing client retention, reviving stale leads, and attracting new buyers with hyper-targeted outreach. 

Attendees will learn:

• Personalizing Client Communication: Use AI tools (e.g., ChatGPT, Google Studio Ai) to craft tailored follow-ups, service reminders, and special offers for existing clients.
• Reviving “Dead” Leads: Deploy AI-driven messaging to re-engage inactive prospects.
• Automating Outreach: Streamline email/SMS campaigns with AI tools that adapt messaging based on buyer behavior (e.g., SeventhSense, Exceed.ai).

About the Instructor: Mark Rodriguez is the founder and President of Auto Client Care, Inc., an automotive sales and sales management training organization. With over 30 years of retail and training experience, Mark specializes in training and coaching personnel to deliver world-class customer service. Mark’s teaching approach is highly interactive, blending proven techniques with live role-playing exercises that simulate real-world scenarios. This hands-on method allows participants to practice and refine their skills in a supportive environment, ensuring they leave his sessions with the confidence and tools to succeed. 

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.