About GNYADA
Greater New York Automobile Dealers Association has been serving franchised new car dealers in the New York metro area for more than a century.
News
Economic Impact
The Greater New York Automobile Dealers Association’s Member Dealers are a powerful economic influence and contribute significantly to the creation of high paying jobs throughout the metropolitan area. There are more than 440 independent new car and truck dealerships in our area with strong, wellestablished ties to their communities, that are vital to the people who live and work there.
Events
GNYADA Sales II - Sharpening the Sale
Key Information
Presented By:
Ken Carlson, Carlson Automotive Resources LLC
Time:
10:00 am to 4:00 pm
Location:
Center for Automotive Education & Training 15-30 Petracca Place, Whitestone, NY 11357
Details
Designed for sales professionals with foundational experience, this course focuses on elevating your skills to improve consistency, confidence, and results. Attendees will learn how to dig deeper into customer motivations, present vehicles with greater impact, and overcome objections while protecting gross profit.
Through interactive coaching, role-plays, and real-world examples, participants will strengthen their ability to build value, guide the sale, and close with confidence in today’s competitive market.
| Date: | Tuesday, November 18, 2025 |
| Time: | 10:00am - 4:00pm |
| Location: | Center for Automotive Education & Training 15-30 Petracca Place, Whitestone, NY 11357 |
| Level: | Intermediate |
| GNYADA Member Fee: | $225.00 |
| Non-Member Fee: | $350.00 |
Attendees will learn:
- How to uncover deeper customer needs and buying motives
- How to hold gross by building value through trust, product presentation, demo rides, and dealership tours that highlight “Why Buy Here.”
- Advanced objection-handling strategies that maintain control of the sale
- How to gain commitment on the vehicle and flushing out excuses and objections prior to negotiations
- Improved follow-up techniques with prospects
About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formerly the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Whether you are new or experienced in the business, you will learn new strategies and techniques.
GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.
Pricing
Member Fee
(After )
FREE
Non-Member Fee
(After )
$225.00
GNYADA Sales II - Sharpening the Sale
Key Information
Presented By:
Ken Carlson, Carlson Automotive Resources LLC
Time:
10:00 am to 4:00 pm
Location:
Center for Automotive Education & Training 15-30 Petracca Place, Whitestone, NY 11357
Details
Designed for sales professionals with foundational experience, this course focuses on elevating your skills to improve consistency, confidence, and results. Attendees will learn how to dig deeper into customer motivations, present vehicles with greater impact, and overcome objections while protecting gross profit.
Through interactive coaching, role-plays, and real-world examples, participants will strengthen their ability to build value, guide the sale, and close with confidence in today’s competitive market.
| Date: | Tuesday, November 18, 2025 |
| Time: | 10:00am - 4:00pm |
| Location: | Center for Automotive Education & Training 15-30 Petracca Place, Whitestone, NY 11357 |
| Level: | Intermediate |
| GNYADA Member Fee: | $225.00 |
| Non-Member Fee: | $350.00 |
Attendees will learn:
- How to uncover deeper customer needs and buying motives
- How to hold gross by building value through trust, product presentation, demo rides, and dealership tours that highlight “Why Buy Here.”
- Advanced objection-handling strategies that maintain control of the sale
- How to gain commitment on the vehicle and flushing out excuses and objections prior to negotiations
- Improved follow-up techniques with prospects
About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formerly the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Whether you are new or experienced in the business, you will learn new strategies and techniques.
GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.
Pricing
Member Fee
(After )
FREE
Non-Member Fee
(After )
$225.00
Car Dealerships Supporting the Local Community
New Car Dealerships in the New York Metro area are not just places to buy or fix cars; they are essential community pillars. In the past year, GNYADA members donated over $19 million, demonstrating their strong commitment to improving lives through philanthropy.
The Value of Membership
Explore the many benefits and services you receive when you become a GNYADA member!
Workshops & Seminars
Webinars Series
Dealership Advocacy
Education & Training
Guides & Resources
