This focused one-day experience delivers the real-world leadership tools your team needs to dominate today’s appointment-first market. This class is about where sales start, online, over the phone, and in the BDC. Attendees will learn how to lead from the desk, coach with purpose, and convert activity into appointments that show.

Participants can expect fast-paced strategy, roleplays, FirePhone simulations, and bold word tracks that managers can use immediately to drive performance.

Attendees will walk away ready to:

• Lead with urgency by mastering daily accountability and activity control
• Turn phones and internet leads into appointments that actually show
• Coach in real time using FirePhone simulations and objection-handling drills
• Build team culture that thrives on follow-up, feedback, and execution
• Convert leadership into revenue, not just reports and motivation

About the Instructor: Michael Renaud is CEO of Alan Ram’s Proactive Training Solutions and a former New York metro-area automotive executive. With a background in sales, BDC, and fixed ops leadership, he now leads nationwide training for dealer groups like Penske and Lithia. Under his direction, Proactive has launched cutting-edge tools like AI-powered mystery shops and the Management by Fire training series.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.