Learn how to guide customer negotiations toward win-win outcomes while maintaining credibility and protecting gross. Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. This course will teach you how to stay in control, manage objections, and achieve higher customer offers, all while maintaining trust and building long-term relationships.

Attendees will learn how to:

• Build trust in the sales process and maintain trust during negotiation
• Use a logical approach to ease customer apprehensions
• Remove barriers for effective communications
• Plan for objections and prepare winning counter strategies
• Strengthen your relationship with the customer throughout the process

About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formerly the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Whether you are new or experienced in the business you will learn new strategies and techniques. Ken conducts training seminars in Sales, Sales Management, F&I Management and Service Advisor for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.