Today’s customers arrive at the dealership more informed than ever—and expect a seamless experience across digital and in-person channels. This course is designed to help sales and BDC professionals adapt to evolving buyer expectations using CRM tools, online engagement strategies, and customer data to drive better results.

Attendees will learn how to engage customers through email, text, and video, build value before the test drive, and use dealership data to create a personalized, efficient path to purchase.

Attendees will learn:

• How to engage digital leads through text, email, and video
• Using CRM tools to personalize communication and improve follow-up
• Understanding customer data to identify hot leads and buying signals
• Setting virtual or in-person appointments that lead to sales
• Creating seamless handoffs between digital and showroom experiences

About the Instructor: Mark Rodriguez is founder and President of Auto Client Care, Inc., an automotive sales and sales management training organization. With over 20 years of retail and training experience, Mark specializes in training and coaching personnel to deliver world class customer service.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.