Join Premion for a webinar exploring how Connected TV (CTV) has become a must-have component of the modern automotive marketing mix. Learn how advanced targeting, premium content, and comprehensive measurement tools are helping dealerships extend reach, boost brand lift, and directly attribute campaign viewership to website visits and verified sales.

Agenda Topics Include:

• Why CTV is essential to a complete TV and digital marketing strategy
• How to reach in-market auto intenders through precise, data-driven targeting
• How to measure performance using KPIs like website visits, sales lift, and attribution
• How to evaluate premium inventory, brand safety, and buying models to maximize ROI
• Real-world examples of CTV campaigns that align with dealership goals and deliver proven results

 Speakers: 

• Maggie Drake, Head of National Sales
• Jason Jones, Head of Local Sales