Gain the communication and service skills needed to boost sales and enhance customer satisfaction as a new Service Advisor. This comprehensive training covers proven techniques for engaging service customers, addressing common obstacles in maintenance and found work recommendations, and understanding customer concerns to build trust and long-term loyalty.

Attendees will learn:

• Clear, effective communication skills and essential service terminology
• Techniques for transforming customer doubts into confidence and satisfaction
• Strategies for fostering long-term loyalty within the service department
• Proper use of the MPI (Multi-Point Inspection) and the service write-up process

About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formerly the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Ken conducts training seminars in Sales, Sales Management, F&I Management and Service Advisor for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.