Attendees will learn techniques for:

• Building instant rapport and trust with today’s customer from the first interaction
• Asking the right questions to uncover true needs, concerns, and buying motivations
• Handling objections confidently using a clear, repeatable structure
• Controlling the conversation and guiding customers through the buying process
• Maximizing every phone opportunity by improving tone, urgency, and appointment setting
• Increasing showroom traffic, conversion rates, and overall performance
• Creating a customer experience that leads to repeat business and referrals

About the Instructor

Christian Charvet is the founder of Automotive Mentorship, a sales and leadership training company focused on developing high-performing teams within the automotive industry. With over 2 decades of hands-on experience, Christian worked his way up from entry-level roles to top sales and leadership positions, building his career through a strong focus on customer experience and real-world performance.

Having attended Greater New York Automobile Dealers Association trainings early in his career, Christian credits those experiences as a key part of his foundation. Today, he brings that same commitment full circle, delivering modern, results-driven training built around what’s working in today’s market, not outdated processes.

Christian’s approach is practical, engaging, and immediately applicable, giving attendees the tools, confidence, and structure needed to improve performance, increase sales, and build lasting customer relationships.