Navigating Sales Tax Treatment of Promotional Materials & Online Lead Generators

GNYADA Communications
August 18, 2020 / 2 mins read

Click to Download Slides

Properly collecting, remitting, and paying sales tax is important to any business. It is so important in New York that the Department of Taxation and Finance created a special guide just for dealers.

Once a month, through tax season, GNYADA will hold a webinar focused on the vast array of tax rules New York dealers need to be aware of. Monthly topics include Top 10 Dealer Questions on Sales Tax, Preparing for Sales Tax Audit, Use Tax on Demos, Loaners, Mixed Use Vehicles/Rentals, and more.

The first webinar in the series will focus on proper payment of sales tax on promotional materials and lead generators.

Topics to be discussed:

  • Identifying which leads are subject to sales tax

  • Photos used on your website

  • Promotional flyers/coupons mailed to customers

  • Which companies must be registered vendors

  • Computer software

  • Online sales of parts

Presenters:

  • Ken Rosenfield, CPA
    Rosenfield & Co, PLLC

  • Paul Kaplan, CPA, MBA, CGMA
    Rosenfield & Co, PLLC

Moderators:

  • Steven J. Rosenblatt, CPA
    Rosenblatt, Levittan, Vulpis, Goetz & Co. LLP

  • Susan J. Bieber, Esq.
    Vice President – Dealer Services
    Greater New York Automobile Dealers Association