Reaching Automotive Buyers in a Rapidly Changing Landscape
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Find out if you are reaching potential customers on all the devices they use in this connected world. Consumers now receive their information in countless ways, and on all kinds of devices. Our presenter will tell you about all the drastic changes to how customers are consuming their content and get a deeper dive into the rapidly growing streaming ecosystem.
Topics of discussion include:
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Having a media plan is an essential part of your business.
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What is TV and where is it these days?
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Are you tracking data and impressions?
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Should you be using TV and apps to increase visibility?
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There’s more than one way to deliver your message – should your content differ depending on the platform?
Presenter
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Tim Minter
Automotive Sales Manager NYC/Capital Region
Spectrum Reach
Moderator
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Susan J. Bieber, Esq.
VP Dealer Services, GNYADA