Social media has become one of the most influential channels for driving awareness, engagement, and leads in today’s dealership environment. With 5.4 billion users worldwide, it offers an unmatched opportunity for dealerships to connect with customers throughout the buying journey. Success comes from applying the right messaging, content strategy, and engagement tactics at the right time.

In this class, dealership leaders, marketing professionals, and sales managers will learn how to think strategically about social media, show up authentically, and apply simple yet highly effective digital and AI-powered tools to support consistent lead generation across their teams.

Attendees will learn to:

• Generate leads through personal and dealership social media accounts
• Build a video testimonial wall to strengthen credibility and trust
• Increase Google and Yelp reviews while collecting verified customer emails for stronger follow-up
• Use AI tools to support authentic messaging and streamline social media and communication workflows
• Create digital business cards, “Add Me to Your Phone” links, and QR codes to improve customer engagement and attribution

About the Instructor: Mark Rodriguez is founder and President of Auto Client Care, Inc., an automotive sales and sales management training organization. With over 20 years of retail and training experience, Mark specializes in training and coaching personnel to deliver world-class customer service.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.