This class is designed to provide F&I Managers with the selling skills necessary to maximize every profit opportunity in the F&I office, as well as enhance the customer’s F&I experience. Learn to quickly discover customer needs, demonstrate products, and overcome objections.

During this session, participants will learn:

• Maximize product penetration and gross per deal
• Eliminate Compliance risk and chargebacks
• Build a repeatable, streamlined and efficient F&I process

 Role play will enhance the learning experience. Participants will write an Action Plan which will keep them focused on implementing the skills learned in class.

About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formally the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Whether you are new or experienced in the business you will learn new strategies and techniques.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.