Advanced Negotiation Skills


Learn how to steer all customer negotiations toward a win-win outcome.

Presented by: Ken Carlson, Director of Training for Manage-Rite, Inc.

Date: Thursday, March 2, 2017
Time: 1:30pm – 4:30pm
Location: Center for Automotive Education & Training
15-30 Petracca Place, Whitestone, NY 11357
GNYADA Member Fee: $85.00
Non Member Fee: $150.00

Become a top-notch negotiator that always brokers the best deals for you and your customers.

Learn negotiating strategies and techniques that will keep you in the driver’s seat of any automotive sales situation. We’ll delve deep into the negotiation process, customer behavior, and strategies on how to bargain with different types of customers.

Attendees will learn:

  • Social skills that build trust when negotiating
  • To demonstrate how the “Deal Math” works to ease customer apprehensions
  • How to remove barriers for effective communications
  • To plan for objections and proper counter strategies
  • To establish an honorable reputation to gain an advantage at the negotiation table

About the Instructor: Ken Carlson is Director of Training for Manage-Rite, Inc., Automotive Training Division. He has more than 28 years of automotive retail experience and is AFIP Certified (Senior). Ken has conducted seminars in general sales, F&I, sales management, aftersale, and service manager/advisor personnel for dealer associations, throughout the United States.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.

Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.