April
Value Selling (New)
PrintLearn how to sell based on Value and not price.
Presented by: Ken Carlson, Director of Training at Brown & Brown Dealer Services
| Date: | Wednesday, April 12, 2023 |
| Time: | 10:00am - 1:00pm |
| Location: | Center for Automotive Education & Training 15-30 Petracca Place, Whitestone, NY 11357 |
| GNYADA Member Fee: | $120.00 |
| Non Member Fee: | $200.00 |
Techniques to better understand your customer through Active Listening. Learn to understand why we have customer resistance and how to eliminate that resistance in a customer friendly manner. Learn how to utilize value selling through a dynamic ‘Presentation and Demonstration’ ride based on the customer’s needs.
Participants will learn:
- Understanding customer resistance
- How to eliminate and overcome resistance
- A consultative approach to sales not transactional
- How to build value through the sales process
About the Instructor: Ken Carlson is the Director of Training for Brown & Brown Dealer Services Northeast division. For over 30 years Ken has trained, coached, and developed thousands of dealership personnel throughout the country. Whether you are new or experienced in the business you will learn new strategies and techniques. Ken conducts training seminars in Sales, Sales Management, F&I and Service for dealer associations and dealerships. He is a student of the business and has attained AFIP Master-Lifetime Certification. His training style is engaging, motivational and he makes learning fun.
GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.
Reserve your seat today. Call the GNYADA Education and Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online.
